The Dogtra Story — A Legacy of Innovation in Dog Training

Since 1979, Dogtra has been at the forefront of electronic‑dog‑training technology. Over the decades, Dogtra has evolved from modest beginnings into a global leader, with more than a million dogs trained using its products.

Origins: From Grooming to Game‑Changing Training Tools

• Dogtra began life as HS Corporation, producing dog‑grooming products and assorted training accessories.
• As demand for better training tools grew, the company shifted focus. By the mid‑1980s, HS Corporation had committed itself to developing dedicated dog‑training technology — notably e‑collars.
• In 1986 the first “Generation 1” training collar (the “300” model) was introduced. This model featured a detachable receiver battery and a housing made from glass‑filled nylon.
• In 1987, its first “No Bark” collar debuted (model “190”), combining a vocal‑cord sensor with waterproof build quality.

The Growth Years: Pioneering New Standards (1996–2005)

Between 1996 and 2005, the brand transformed what trainers expected from remote collars:

• Launch of the ST Series with rechargeable Ni‑MH batteries, volume‑dial control, and the Pager vibration feature.
• Introduction of the first rheostat dial providing 127 levels of stimulation on the ST100.
• Introduction of the ST300 beeper collar with an integrated resonance chamber.
• Expansion into remote bird‑launchers with solenoid and safety pin mechanisms.

Modern Era: Expanding the Mission (2006–2024)

From 2006 onward, Dogtra broadened its mission from “World’s Finest E‑Collars” to “Make Every Dog Exceptional.”

• Certification of all products to the IPX9K waterproof and dust‑proof standard.
• Expansion of its training collars, bark collars, tracking collars, and other training tools.

Why Dogtra Still Matters for Kiwi Dog Owners and Trainers

• Legacy of reliability and innovation.
• Flexibility across entry‑level to professional‑grade systems.
• Durability suitable for New Zealand's varied climate and terrain.
• Precision and control suited for obedience and working‑dog applications.

Conclusion

Dogtra’s journey is a testament to its commitment to quality, durability, and performance. For dog owners, hunters, and professional trainers in New Zealand, Dogtra’s legacy offers a trusted foundation for effective training and strong working relationships with their dogs.